Friday, February 15, 2008

Countdown to Digital: hhgregg Announces Availability of Digital Converter Boxes

INDIANAPOLIS, Feb 15, 2008 (BUSINESS WIRE) -- hhgregg (NYSE:HGG) announced today that in preparation for the digital broadcast transition it has begun stocking and selling coupon-eligible DTV (digital television) converter boxes in all of the company's stores. Consumers can redeem DTV converter box coupons provided by the National Telecommunications and Information Administration (NTIA) and receive $40 toward the purchase price.

hhgregg is committed to helping educate consumers as the countdown to digital draws closer. hhgregg has partnered with local television stations across the Midwest and Southeast where its stores are located to help consumers understand the impact that is expected from the transition. Additionally, consumers are encouraged to go and speak with their local hhgregg store sales associates regarding any questions that they might have regarding the transition and the need for a digital converter box. To offer easy access to information, hhgregg has also added a new section to its website,, that offers facts and insights about the transition, including a blog and FAQ sections.

hhgregg has also provided today answers to top questions regarding the digital broadcast transition that will go into effect next year.

What is the FCC digital tuner mandate?
At midnight on February 17, 2009, all full-power television stations in the United States will stop broadcasting in analog and switch to 100% digital broadcasting. Digital broadcasting promises to provide a clearer picture and more programming options and will free up airwaves for use by emergency responders.

How can I ensure I don't lose my ability to enjoy television programming?
A TV connected to cable, satellite or other pay TV service does not require a TV converter box from this program.

Consumers that receive their signal through an antenna have a variety of options to ensure they are able to view digital broadcasting. Options to explore include:

-- Purchase a digital-to-analog converter box that plugs in to an existing television. Coupon-eligible DTV converter boxes are available at all hhgregg locations. The retail price of the converter box will be $49.99.

-- Connect to cable, satellite or other pay service.

-- Upgrade to a new DTV. A digital-ready TV lets you receive a digital signal without a converter box. All TVs now sold at hhgregg have built-in digital tuners.

What does the digital converter box do?
The DTV converter box changes over-the-air broadcast signals to a readable analog format for TVs that rely solely on over-the-air broadcasts for content as opposed to receiving programming through a cable or satellite subscription.

Where can I go to apply for a coupon?
The $40 coupon can be applied for online at or by calling the Coupon Program 24-hour hotline 1-888-DTV-2009 (1-888-388-2009). Hearing-impaired consumers can use the Coupon Program's TTY service by calling: 1-877-530-2634 (English/TTY) or 1-866-495-1161 (Spanish/TTY).

About hhgregg
hhgregg is a specialty retailer of consumer electronics, home appliances, mattresses and related services operating under the names hhgregg(R) and Fine Lines(R). hhgregg currently operates 85 stores in Alabama, Georgia, Indiana, Kentucky, North Carolina, Ohio, South Carolina and Tennessee.

SOURCE: hhgregg

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