Tuesday, January 6, 2009

hhgregg Employees to Receive CyberScholar.com Product Knowledge and Service Training

LOS ANGELES, Jan. 6 /PRNewswire/ -- Leading retail marketing agency Creative Channel Services, LLC (CCS) and hhgregg, one of the nation's leading retailers of home appliances and consumer electronics, are pleased to announce a partnership to provide online product knowledge training via CCS' CyberScholar(R) Retail Solutions to nearly 1,700 hhgregg electronics department associates in the retailer's over 100 stores in Alabama, Florida, Georgia, Indiana, Kentucky, North Carolina, Ohio, South Carolina and Tennessee. Accessed by associates both in-store and at home, the CyberScholar.com @ hhgregg program delivers up-to-date information on a broad range of consumer electronics products through interactive e-learning modules that allow associates to evaluate their product knowledge and improve their customer service and selling skills.

"hhgregg offers one of the largest selections of appliances and electronics in the industry. We understand how vital it is for our associates to be able to communicate and adapt to the product innovation that exists in a rapidly changing market, so they can provide the highest quality service to every customer," said Matthew Straub, National Training Manager at hhgregg. "We take pride in the fact we spend so much time and resources on training in order to have the best-educated associates in the business. In a classroom environment, we are always short on time, and are not always able to focus on key soft skills training. The CyberScholar @ hhgregg program allows our associates to learn at their own pace and to focus on service as well as product knowledge to better assess each customer's needs and to recommend the right products."

CyberScholar.com is the #1 free online resource for consumer electronics, computer and appliance sales training, delivering cutting-edge product information, tips on customer service and selling techniques, and a robust engagement program that motivates associates to learn while earning certifications, entries to win prizes and other incentives. hhgregg will require associates to complete certain CyberScholar training as part of their employment, and the retailer encourages electronics and appliance manufacturers to make their training available through the program.

"E-learning is a vital component of the growing "blended learning" trend in retail, reinforcing and replacing traditional methods," said Andy Restivo, president & CEO of CCS. "The CyberScholar @ hhgregg program features sales and product training that offers realistic workplace information and scenarios that hhgregg associates can understand and use on the job. We fully support hhgregg's ongoing employee development efforts and are excited about this chance to help this top retailer continue to create a superior in-store experience for their customers."
About hhgregg (http://www.hhgregg.com/)

hhgregg is a specialty retailer of consumer electronics, home appliances, mattresses and related services operating under the names hhgregg(R) and Fine Lines(R). hhgregg currently operates 109 stores in Alabama, Florida, Georgia, Indiana, Kentucky, North Carolina, Ohio, South Carolina and Tennessee.

About CyberScholar(R) Retail Solutions
Utilizing the established platform of CCS' CyberScholar(R).com, the #1 online training resource for technology salespeople, CyberScholar Retail Solutions empower major retailers to deliver electronics product knowledge from numerous manufacturers to their salespeople in one consolidated, consistent format. With interactive modules, performance evaluations and real-time reporting, CyberScholar Retail Solutions can be integrated with traditional retail associate training or e-learning programs efficiently and at low cost.

About Creative Channel Services, LLC
Creative Channel Services (CCS) is a leading retail marketing agency that improves sales and profitability for manufacturers and retailers by helping them enhance their customers' experience at the point of sale where most buying decisions are made. CCS' In-store Influencer Marketing solutions focus on educating, empowering and motivating retail personnel to connect a brand's promise with consumers' needs in the critical moments leading to a purchase decision. CCS' core competencies include field sales & marketing, learning development, interactive services and promotional marketing to build brand advocacy. Established in 1995 and headquartered in Los Angeles, CCS is a part of Omnicom Group Inc. (www.omnicomgroup.com), a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For more information, contact: Mark Boeder, Director of Marketing Creative Channel Services 310-665-9900, ext. 345 mboeder@creativechannel.com

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
Andy Restivo

http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=33705Creative Channel Services, LLC

CONTACT: Mark Boeder, Director of Marketing of Creative Channel Services,+1-310-665-9900, ext. 345, mboeder@creativechannel.com

Web site: http://www.hhgregg.com/ http://www.omnicomgroup.com/

View more press releases at ir.hhgregg.com